Manager as coach: Building a coaching culture programme

About the programme  

Aimed at those in management roles Building a Coaching Culture provides an excellent introduction for those new to coaching and development for those with experience. Designed to enable you to develop practical coaching skills, the programme will give you a solid skills-base to hold coaching conversations within your role as a manager and help to embed a coaching style of leadership within the culture of your team/organisation. Key benefits include, building confidence to lead inclusively through meaningful conversations with diverse groups, building a coaching culture to support the development of high-performing teams, equipping you with the coaching skills to be an effective and compassionate leader. 

What will be covered? 

This 30-hour development programme run over the course of 10 weeks, incorporates eight live facilitated sessions (20 hrs) delivered virtually via Zoom and associated self-directed video learning sessions (10 hrs), together with online access to learning resources throughout.  

Live week 1 – Introductions & ground rules 

Live week 2 – Practice in small groups 

Live week 3 – Listening and questioning 

Live week 4 – Practice in small groups 

Live week 5 – Coaching systems and practice  

Live week 6 – Applying coaching at work 

Live week 7 – Process questions and practice 

Live week 8 – Practice in small groups 

Video learning sessions are undertaken on a self-directed basis in between live sessions to support your ongoing learning and development throughout the programme.  

Cohort dates and times

• Session 1 – 09/01/2023 14:00 – 16:00
• Session 2 – 23/01/2023 14:00 – 16:00
• Session 3 – 30/01/2023  14:00 – 16:00 
• Session 4 – 06/02/2023 14:00 – 16:00
• Session 5 – 13/02/2023 14:00 – 17:00 
• Session 6 – 27/02/2023 14:00 – 17:00 
• Session 7 – 06/03/2023 14:00 – 16:00  
• Session 8 – 13/03/2023 14:00 – 17:00 

Please note that you will need to be available to attend all live sessions 1-8 throughout the programme and have access to the use of the Zoom platform to facilitate your participation. 

If you are unable to attend any of the sessions above please register via our Expression of Interest page, this will help us to understand the demand for our programmes and plan accordingly. You will also be notified when we release new dates for this programme.  

Who is this programme for?  

The NHS Leadership Academy provides leadership development for people of all backgrounds and experiences across health and care.  

This programme is suitable for those working in management roles within health and care and is open to leaders at all levels. 

Benefits of the programme 

Participation in the programme will enable you to: 

• consider personal leadership style and challenges 
• improve productivity and performance 
• strengthen manager/employee relationships 
• understand and lead change 
• explore collaboration and system working 
• have the headspace to work through challenges and opportunities related to your leadership role 
• reflect on and develop the collaborative, compassionate and inclusive leadership skills that are key to success 
• increase personal insight, enabling you to build your confidence, build on your talents and play to your strengths
• increase understanding of personal resilience and how to deepen it.

About the facilitator/s 

The Building a Coaching Culture programme will be facilitated by the 3D Coaching team: 

3D Coaching has been delivering coaching skills training since 2003. All our trainers are working coaches and we teach you the least you need to know to be able to coach well. 

In 2020, the material drawn on to support the delivery of this programme was published by McGraw Hill as ‘Simplifying Coaching’ and is recognised around the world as a core text for coaching at work and coaching professionals. 

What previous participants say 

“It doesn’t have to be perfect. It doesn’t have to be an all or nothing thing. It’s an incremental approach and [you] can start to introduce the coaching approach into your conversations in lots of different ways. And it doesn’t have to be that that whole conversation is a coaching one, but that you are using elements of what we are learning. It’s part of our toolkit now and making us think differently about how we might have some of our conversations.”  

“This course seemed unique in its focus on simplicity and practice, with regular feedback – instead of coming out of it thinking with practice this will be really useful, but then forgetting to practice to embed it. I am already using it and it is becoming second nature to me.” 

“Definitely do less. To achieve more. Because it doesn’t make you a worse manager. It actually makes you a better manager” 

Listen to how physio Ben Jeeves is using a coaching style in his work with patients. 

Joining the Building a Coaching Culture programme – What you need to know 

• Coaching is simply a conversation where someone feels heard and gets new insights into their own stuff. This makes a coaching style useful in many different kinds of conversations. 
• We are developing and refining skills. This is experiential learning. There is no back row. 
• Everyone will give and receive coaching up to 8 times in small groups – so you will need to come ready to learn, think your own things through and contribute to the learning of others. 
• You will need to be fully present and able to fully focus in every session – cameras on 

• This way of working can feel very weird. 95% of people get it by the end of the course and for some it is a steeper learning curve and a much more rewarding journey than they were anticipating. 
• There is no written work or reading. You will need to watch a video between each live session. This is a core part of the learning. You can access the learning portal through your smartphone, tablet, work or home computer – or a combination. 
• If 3D wonder by the end of the programme if this way of working is for you, we will talk to you about that. 
• There is no expectation from 3D that you will become a coach. Many people don’t. They just have better conversations as part of a more collaborative culture in the organisation. If you want to become a coach, this is the first step! 
• Attendance certificates will only be issued for delegates who have completed the whole course and watched all the videos. 

• To support ongoing development of Leadership Academy offers, we ask that as part of your participation in this programme, you engage with our course evaluation. This involves completing two short surveys, one before and one after the programme. Your feedback is invaluable, it provides us with insights into your experiences of our programmes and informs us of any future needs. All responses to our surveys will be anonymous and totally confidential. Any reports will only include consolidated results with no reports at an individual level.  

How to book your place  

Your booking is not confirmed until you have received a confirmation email. Joining instructions will be sent as soon as your booking is confirmed.

Platform: MS Teams – Joining instructions TBC

 Please complete the form below to be considered for a place on the Programme